CX in the Wild

Helping businesses design customer experiences that work in the real world.

About

I'm Rhona Furey, a Customer Experience leader with 15+ years of experience transforming how companies engage with their customers. I’ve built and scaled CX programs across software, telecom, and technology, helping businesses boost retention, improve onboarding, and uncover the insights that drive real results.

Why CX in the Wild

Because customer experience doesn’t live in a slide deck — it lives where your customers use your product, call your support team, or decide whether to stay loyal.
My approach combines real-world research, data-driven insights, and practical design to create experiences that stick.

Expertise

CX Strategy and Roadmaps— Unlock value and drive sustainable growth by turning customer insights into actionable strategies.
Onboarding & Adoption Design — Accelerate time-to-value and strengthen retention by streamlining customer journeys that reduce churn.
Voice of the Customer Programs — Uncover hidden growth opportunities and fuel innovation with structured listening posts and feedback loops.
Journey Mapping Workshops — Expose critical pain points and highlight growth levers to design experiences that maximize satisfaction and loyalty.
Change & Transformation — Deliver measurable impact on revenue and retention by aligning teams and processes around customer-first growth.